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Musk, Trump and Branson | Is being famous actually good for business?

Is being famous actually good for business?

In this myGrapevine+ exclusive article, we explore whether being a celebrity CEO is actually good for business. It includes:

  • A look at how and why certain businesspeople become celebrities

  • What role their celebrity status plays - if any - in driving the business forward

  • Why some organisations are using this as a marketing tool.

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