In this member-exclusive Grapevine Leaders piece, we ask if you need to be a ‘personality’ to be a good CEO. It includes:
An exploration of the concept of ‘human brand’
How this approach has worked for the likes of Elon Musk and Richard Branson
Why you should be wary of being a ‘personality’, and an exploration of its pitfalls
This piece is exclusive to myGrapevine+ and is only available as part of our premium membership.
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