Traits | Are you a 'trust-washing' leader?

Are you a 'trust-washing' leader?

Trust in leadership is difficult to come by, as the 2017 Edelman Trust Barometer revealed that CEO credibility dropped by 12 points that same year, with 63% of respondents claiming that their leader was somewhat or not at all credible. Similarly, some business leaders and organisations have been accused of ‘trust-washing’, whereby someone says they are going to do something, while 'crossing their fingers behind the back', suggesting they were never going to do it in the first place. According to the 2019 Edelman Brand Trust Survey, this was a feeling that was met with the vast majority of respondents, with many trusting brands a lot less nowadays. However, a new book The Trusted Executive – Nine leadership habits that inspire results, relationships and reputation penned...

Upgrade to access

This content is only available to members of myGrapevine+.

myGrapevine+ is the latest way we are supporting a growing community of forward-thinking business leaders. Members can access a host of specially developed content and tools that aren't available anywhere else, helping you set new standards in business and people leadership every day.

  • Access to exclusive member-only content including:
    • The 'Leaders Series', a set of video interviews with leading business voices
    • Deep dives into strategic issues on the agenda of every successful Board
    • Expert tips for career development and advancement
  • Access to the entire archive of news, features and insights from Executive Grapevine, our other sites and the full back catalogue of our award-winning publications.

First month just £1! *

* Billed via Credit/Debit card at £1 for first month, then £22.99 per month.

Welcome Back

More Features

5 lessons on eco-leadership from Brewdog's James Watt

Sustainability | 5 lessons on eco-leadership from Brewdog's James Watt

  • Feature
Grapevine Leaders | Executive Grapevine International Ltd
Dragons' Den hires youngest-ever judge - should age matter?

BBC | Dragons' Den hires youngest-ever judge - should age matter?

Grapevine Leaders | Executive Grapevine International Ltd
Why cryptocurrencies should be on the leadership radar

Dogecoin & Bitcoin | Why cryptocurrencies should be on the leadership radar

  • Feature
Grapevine Leaders | Executive Grapevine International Ltd