Trust in leadership is difficult to come by, as the 2017 Edelman Trust Barometer revealed that CEO credibility dropped by 12 points that same year, with 63% of respondents claiming that their leader was somewhat or not at all credible. Similarly, some business leaders and organisations have been accused of ‘trust-washing’, whereby someone says they are going to do something, while 'crossing their fingers behind the back', suggesting they were never going to do it in the first place. According to the 2019 Edelman Brand Trust Survey, this was a feeling that was met with the vast majority of respondents, with many trusting brands a lot less nowadays. However, a new book The Trusted Executive – Nine leadership habits that inspire results, relationships and reputation penned...
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