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Branding | 70% of jobseekers don't apply without employer branding research

70% of jobseekers don't apply without employer branding research

When looking for a new job, you may anticipate that candidates will first narrow down their options by salary, followed by benefits or location of the job. However, research from job site Indeed suggests that there is something far more important to applications – and that’s reputation.

Seven in ten (70%) candidates would not apply for a role without researching the company first – with more than half (57%) reporting that they automatically distrust a company with no internet presence.

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