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Recruitment | 'Insulting' recruitment drive calls for 'snowflake' millennials

'Insulting' recruitment drive calls for 'snowflake' millennials

The UK Army has divided opinion with a recruitment campaign aimed at getting new recruits from the ‘the snowflake generation’.

The campaign riffs on First World War recruitment posters in which Lord Kitchener, the war minister at that time, pointed at the poster’s observer, with a banner underneath reading ‘your country needs you.’

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